Government To Limit Billboard Placement
Parliamentary deputy speaker Renata Zmajkovicova from governing party Smer-SD is following up on her call from May to restrict and regulate the use of billboards, especially alongside roads. She has now specified her proposal, which among other things will mean billboards must be positioned at least 250m from all major roads.
The proposed revision to the Highway Code will be dealt with in parliament in September, creating what is referred to as a “safety zone” with the aim of increasing road safety. Billboard companies will now have a two-year grace period until 1 January 2015 to relocate existing advertising space in line with the new rules.
Zmajkovicova believes her plan will save the landscape in Slovakia from what she called ”visual smog”, but maybe placing billboards further away from the roadside will only lead to bigger boards and drivers straining to see what they are about thanks to human curiosity. The problem in Slovakia is not only about the positioning of some adverts, but also their sheer number.