Slovakia Needs to Improve its Branding
Yesterday, foreign affairs minister Miroslav Lajcak met with the ministry’s marketing and branding experts to present to journalists how they plan to improve the image of the Slovak Republic.
At the press conference, Lajcak noted how: “Only a well-known and positively perceived country can inspire the trust of foreign investors or attract a greater number of tourists. Similarly, it is far easier for our businessmen and entrepreneurs to win recognition on foreign markets if their brand is supported by a country´s strong branding – if it is clear where they come from and what they represent.”
They also presented steps that have already been made towards the new branding of the country.