Call for Law to Control Billboard Invasion

Many people in Slovakia feel that there are just too many billboards bordering the roads, something that even a visiting comedian from the UK noted and built her act, amazed also at the size of some of them. Now deputy speaker of parliament Renáta Zmajkovičová has called for the introduction of a law limiting the number of billboards that line the roads in Slovakia.

Zmajkovičová feels the time is right to deal with the issue of roadside advertising, and to examine also how billboards are changing the face of the countryside and towns. Saying Slovakia has more billboards than trees, she feels that the municipal architect should have a say on the placement of billboards and other advertising as it changes the character of towns.

Not even St Martin's Cathedral is sacred from advertising (c) CoolKoon

Zmajkovičová is well aware that a lot of lobbying will go on to prevent such a law, as billboard advertising represents big business. The idea of laws restricting billboards or hoardings is nothing new, but usually planning procedures are enough to prevent excessive advertising, which Slovakia is starting to suffer from.

In 1964, the negative impact of the over-proliferation of signage was abundantly evident in Houston, Texas, and it motivated Lady Bird Johnson to ask her husband to create a law. In 1965, the Highway Beautification Act was signed into law. The act applied only to “Federal Aid Primary” and “Defense” highways and limited billboards to commercial and industrial zones created by states and municipalities. It required each state to set standards based on “customary use” for the size, lighting and spacing of billboards, and prohibited city and state governments from removing billboards without paying compensation to the owner. The act requires states to maintain “effective control” of billboards or lose 5% of their federal highway dollars.

Currently, four states—Vermont, Alaska, Hawaii, and Maine—have prohibited billboards. Vermont’s law went into effect in 1968, Hawaii’s law went into effect in 1927, Maine’s law went into effect in 1979, and Alaska’s law went into effect upon its achievement of statehood in 1959.

In the UK, billboards are controlled as adverts as part of the planning system. To display an illegal advert (that is, without planning permission) is a criminal offence with a fine of up to £2500 per offence (per poster). All of the large UK outdoor advertisers such as CBS Outdoor, JCDecaux, Clear Channel, Titan and Primesight have numerous convictions for such crimes.

In Toronto, Canada, a municipal tax on billboards was implemented in April 2010. A portion of the tax will go to help fund arts programs in the city. Source: Wikipedia


  1. This is welcome news! I’ve never seen a city quite so overrun with billboards as Bratislava. That stretch along Devinska cesta is also pretty sad, given that you’ve got this lovely, nature-filled scenic route just littered with tacky billboards. I was stunned to see photos from a few years back in which Communist-era landmark Hotel Kyjev was masked by a colossal banner style ad. I really hope Slovakia learns from its neighbors and initiates some tough restrictions on these ubiquitous eyesores.

  2. slovaks don’t need to go all the way to the UK they can simply ride over to austria. i think they have some heavy limits on billboards. they can also go to italy or france to learn how to blend in private business signs into the architecture and not use florescent orange for example.

  3. The SK should take a tip from the UK and charge the billboard owners rates (Local Tax) and require them to get planning permission for each sign.

  4. The funny thing is, 10 years ago when I first visited Slovakia, there was hardly a presence of Advertising, let alone a billboard! Now on TV and every place possible I see an Advert for something…. I even commented to my wife that companies are missing out on advertising in this counrty… now I am wishing I had never said a thing!

    Watching the TV has become a joke now with advert timing and shows being interrupted with stupid commercials all the time!

    We see who is making the money, the guys with all these billboard signs (half of which are not even regulated or authorized) in some of the most obtrusive places.

  5. Just about time! Croatia implemented the same a few months back.

    1. I agree. There are far to many billboards in this country and no one seems to care where they are put.

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