Economy minister Juraj Miskov has come up with the idea of having a government proxy tasked specifically with promoting the country abroad, and he has already received the blessing of Prime Minister Iveta Radicova for the proposal.
Speaking to TASR newsire yesterday, Miskov explained how the proxy would be responsible for creating a kind of brand strategy for Slovakia and acting as a go-between with authorities in other countries.
Miskov expressed regret that the recent Ice Hockey World Championships were not used better to promote Slovakia, while saying advantage should be taken of Kosice as European Capital of Culture 2013 to promote Slovakia as a whole.
Never trust a man that wears a hat …..