Thai company Sapanan General Food has decided to start production in Slovakia for its European market. “Many Thai products have the potential to make it out there globally,” said managing director Adisak Ruckariyaphong, while expressing his conviction that Sappe functional drinks would be well-known in Europe next year.
Adisak admitted that some products under the Sappe brand may not sell well in Europe, like Sappe Beauti Drink L-Glutathione, which was recently launched in Thailand and helps control the melanin pigment that browns the skin. At present the company exports Sappe Aloe Vera to Europe.
Sapanan General Food has already signed a contract with drinks producer and distributor ItalMarket Slovakia (IMS) for it to produce Sappe Aloe Vera starting June 2011. Just now the company is dealing with the administration and making the necessary machine purchases, part of which will be financed by IMS.
The company generated 15% of its revenues from exports, with the rest coming from the local market. Its exports comprise 20% to Asian markets with the rest going to Europe. The company hopes to sell 30% of its production overseas within two years.